Vidal Sassoon Pro Series 4V London Luxe Midnight Amethyst Permanent Hair Dyes SALON QUALITY PERMANENT HAIR COLOR: The Vidal Sassoon London Luxe Deep Velvet Violet is a fashion forward, vibrant shade of permanent color that lasts up to 8 weeks for a bold look that?s sure to stand out VIBRANT ALL OVER HAIR COLOR: Includes water resistant conditioner to prevent fade out to keep your color vibrant. Perfected by Vidal Sassoon salon experts, this at home hair dye delivers salon quality hair color, coverage, lasting gorgeous results VIDAL SASSOON HAIR: Whether you want to dye your hair blonde, black, brown, red blue, or violet, there's a Vidal Sassoon shade of revolutionary at home hair color for you. When they ask where you got your hair done, tell them I've been to Vidal Sassoon REVOLUTIONIZE YOUR HAIR: Vidal Sassoon revolutionized the hair industry with his forward thinking techniques and innovative styles and continues to transform the way women care for their hair today. Revolutionize your hair with Vidal Sassoon hair color Try this gentle, easy to use hair color if you've used products by Loreal, Schwarzkopf, Herbatint, Feria, Garnier, Light Mountain, Naturetint, Madison Reed, Adore, Colorista, Sparks, Splat, Perfect 10, Revlon or Clairol