The Raising of Money: Thirty-Five Essentials Every Trustee Should Know - By James G. Lord "The" classic book on fund raising. "The Raising of Money" quickly became the all-time bestselling book in the world on fund raising, a distinction it continues to maintain because the human principles are timeless. It's also still the only book that distills the most important ideas - the essence - of fund raising and presents them in such a concise and useful format. It's like a checklist. The core of fund raising's key ideas are delivered each in a few hundred words. Often, called "the bible of fund raising," it's also being used as a desk-top reference for the professional, including the organization's CEO. Professionals give the book to volunteers as a gift to do their work for them: It gives them a quick grasp of work works in fund raising and what doesn't. It is designed to add weight and credibility to the ideas that the most successful development executives emphasize to their volunteers. Author Jim Lord's life has been dedicated to advancing society, beginning with a 1975 series of articles on quality of life in American cities. In the first decades of his work, he facilitated the investments that people wanted to make in social sector organizations. And indeed billions of dollars have been contributed to causes where Jim has served as "thinking partner" in the relationship. The author is listed in 'Who's Who in the World.' www.lord.org. . . . "Jim has helped fundraisers and Trustees to visualize where donors and non-profit organizations converge, how to make the difference in a positive, human and ethical way.