ADMATTER IS PROUD TO OFFER UP FOR YOUR CONSIDERATION TODAY, THIS ORIGINAL VINTAGE WOOD AD MAT!!!! Presenting A RARE MOVIE MOLD/LEAD FORM. The proper name is an "Ad Mat" or more specifically WOOD AD MAT Many from my collection like this one have "Wood Ad Mat" stamped on the back . THIS AD MAT IS FROM THE 1956 FILM "WRITTEN ON THE WIND" STARRING THE INCREDIBLE LAUREN BACALL, ROCK HUDSON ROBERT STACK. Please read my entire description BEFORE Bidding! This way neither of us will be disappointed! WHAT THE HECK IS AN AD MAT??? This is an EXTREMELY RARE and unusual item! How Rare??? I Challenge you to find another! Go ahead check it out.... you have the whole World Wide Web!! This is one of the rarest pieces of Movie Memorabilia you will ever find! THIS ADMAT IS IN MINT UNUSED CONDITION!!! These "WOOD AD MATS" are really Molds/Lead Forms that were intended to have molten lead poured into to them create castings, and then discarded. This was the way that Newspaper ads, press book Ad Mats and various publications were produced up until the mid 1960's. Most newspapers were done via letterpress printing and utilized what is called hot type. The lead was melted and then used to type out words and imprint pictures. Pictures were usually in the form of one of these molds, which is composed of a wood fiber material specially, designed to accept the molten lead. Once cooled the casting was secured in the desired position in the letterpress, inked and paper placed on top of the lead casting. The press was then brought down under pressure and 'whala' a spiffy movie ad for a film coming to a theater near you! Electronic typesetting made this process obsolete over 50 years ago! Today's computers and technology make this process extremely efficient. The Extremely Fine artwork in this is just incredible! My picture just does not do it justice at all. This is an ORIGINAL CASTING MOLD AD MAT FROM THE 1956 FILM "WRITTEN ON THE WIND" The mold reads: " Love that fought to live against a family's hushed secret! WRITTEN ON THE WIND Print by TECHNICOLOR A UNIVERSAL INTERNATIONAL PICTURE STARRING ROCK HUDSON * LAUREN BACALL ROBERT STACK * DOROTHY MALONE" The mold measures approximately 6 1/2" X 4 3/4" It is in MINT UNUSED CONDITION! These molds are great conversation pieces and they are RARE as the dickens! This would look outstanding framed in a shadowbox type frame. Some of my customers include Museums located throughout the U.S.A. they have purchased similar Ad Mat molds to exhibit. Once Again, these are composed of a Wood Fiber....Please DO NOT expect something made out of metal! ***This is NOT COPY!!!.....Or Reproduction of any Kind. We only deal with Original Vintage Admats!!!*** ***There are many items ready to 'buy it now' in my store!!!!*** * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * BUY IT NOW!! Don't miss out on this RARE item!!!!!! * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * PLEASE REMEMBER TO CHECK OUT MY OTHER VINTAGE ADVERTISING ITEMS I HAVE UP FOR SALE!! SAVE ON S H ONLY $1 EXTRA FOR EACH ADDITIONAL FLAT ITEM WON! I accept the following types of payment: PAYPAL USA $4.99 WORLDWIDE ATTENTION INTERNATIONAL BUYERS! U.S.P.S. SHIPPING CHARGES HAVE DRAMATICALLY INCREASED! FIRST CLASS SHIPPING IS NOW $14.99 FOR THE FIRST AD MAT AND $1 FOR EACH ADDITIONAL AD MAT THAT IS PAID FOR AT THE SAME TIME! THANKS! WE COMBINE SHIPPING! PLEASE ADD An additional $1.00 for EACH flat item won when auctions are combined! YOU MUST PAY FOR ALL YOUR ITEMS AT 1 TIME TO RECEIVE THIS DISCOUNT!! This item will be shipped FLAT sandwiched between cardboard "FOR ULTIMATE PROTECTION" We pride ourselves in packaging your investment properly! Please pay within 7 days of purchase date. Please message me with any questions you may have. Quality Advertising Memorabilia brought to you by Track Page Views With Auctiva's FREE Counter