1935 Wheaties Premium THe FIery Throne Jack and similar items

Up for bid is a 1935 produced pamphlet from the Wheaties company extolls the virtues of stamp collecting, and how you can learn about history from stamps, featuring a fictional celebrity of this time period, Jack Armstrong. The foreward in this pamphlet was written by President Theodore Roosevelt. Jack Armstrong, the All-American Boy was a creation of General Mills, a pioneer in the development of unique and compelling advertising under the stewardship of Vice-president of Advertising, Samuel Chester Gale. Gale later served as President of the Ad Council. Intending to promote breakfast cereal Wheaties, Gale developed the character of Jack Armstrong as a fictitious "everyboy" whom listeners would emulate: If Jack ate Wheaties, boys across the nation would, too.