Dale worked closely with the manufacturer Fender to produce custom-made amplifiers including the first-ever 100-watt guitar amplifier. He pushed the limits of electric amplification technology, helping to develop equipment that was capable of producing a louder guitar sound without sacrificing reliability.
"Let's Go Trippin'" is one of the first surf rock songs. This was followed by more locally released songs, including "Jungle Fever" and "Surf Beat" on his own Deltone label. His first full-length album was Surfers' Choice in 1962. The album was picked up by Capitol Records and distributed nationally, and Dale soon began appearing on The Ed Sullivan Show, and in films where he played his signature single "Misirlou". He later stated, "I still remember the first night we played it ("Misirlou"). I changed the tempo, and just started cranking on that mother. And ... it was eerie. The people came rising up off the floor, and they were chanting and stomping. I guess that was the beginning of the surfer's stomp." His second album was named after his performing nickname, "King of the Surf Guitar".
Dale later said "There was a tremendous amount of power I felt while surfing and that feeling of power was simply transferred into my guitar". His playing style reflected the experience he had when surfing, and projecting the power of the ocean to people.
Dale and the Del-Tones performed both sides of his Capitol single, "Secret Surfin' Spot" in the 1963 movie, Beach Party, starring Frankie Avalon and Annette Funicello. The group performed the songs "My First Love," "Runnin' Wild" and "Muscle Beach" in the 1964 film, Muscle Beach Party