PRODUCT SIZE: 1 ounce (aprox 14 treatments, a 6 month supply!) Babyface PURE PROTEIN Hair Treatment. See super-easy instructions below! MSRP $34.00 - On Sale! Only $21.99!
IMPORTANT NOTES: For ALL hair types. Not tested on animals :) Use only as directed. Keep away from pets (they like to eat protein!)
If you have a Brazilian Keratin Treatment, a Brazilian Blowout, or hair extensions that are secured with keratin, consult your stylist before using any protein treatment.
Are you trying to grow long hair but it never seems to grow?
Understanding damaged hair: The hair shaft is made up of dead, hard protein called keratin, in three layers. The inner layer is called the medulla. The next layer is the cortex, and the outer layer is the cuticle. The cortex makes up the majority of the hair shaft. The cuticle is formed by tightly packed scales in an overlapping structure, similar to roof shingles. When hair is damaged by chemicals, heat or trauma such as brushing through tangles, pieces of the cuticle chip off and expose the delicate cortex. Without it’s cuticle as protection, hair kinks (frizz) and is weak and breaks easily. When this happens near the bottom of the shaft, the layers of the exposed inner cortex start to peel and fray (split ends). The tear will travel up the shaft and eventually the shaft breaks. This is why it can be almost impossible for some people to grow their hair long. It just keeps breaking!
To repair the damage, you need to replace the missing keratin protein. Our collagen treatment is a unique product, and is the only one of it’s kind on the market that is just pure protein, nothing else. It has a low molecular weight so that it can work it’s way down to the cortex and protect the hair shaft from breakage by replacing the hair’s lost protective cuticle. Unlike the Brazilian and other salon keratin straightening treatments, there is no long process of drying and straightening and then letting it cure for days after a treatment. And this will NOT STRAIGHTEN YOUR HAIR. Our collagen treatment is very simply a process to repair damaged hair. It’s easy to do at home, takes very little time, and is only needed about twice a month. After application there are no restrictions, you may style your hair as usual and even wear it in a ponytail. Results last up to 1 month.
What to expect: After the application, wet hair might feel a bit tacky, this is because the protein is still wet/soft. Once dry, it feels silky. Although the protein will dry over time on it’s own, for best results it is recommended that you completely blow dry your hair after application. Using the hottest setting on your dryer will help “set” the protein faster, and using a brush to smooth the hair while drying will also improve results because it helps to smooth frizzies and split ends. Styling is a step that will take an extra 15-20 minutes at most, but the results will be well worth it. The way I look at it ~ if something is worth doing at all, it should at least be done right. As your hair dries, you will see the transformation as it goes from the dry feeling to silky and smooth. After the first blow out, you can return to your normal routine and do whatver you like with your hair. If you plan to color your hair, doing a treatment a few days before will keep your hair from being damaged, and it will also be able to take and hold color much better. Same for relaxers and perms – both are very damaging to hair, so a treatment beforehand will save your hair! If you have very curly hair and are unable to blow it out smooth, it is recommended to use a diffuser attachment on your blow drier so the heat is still applied and the protein is set. If unable to blow dry, air drying will not hurt anything, but it may take up to 2 days for protein to completely set and to notice the changes. See detailed instructions below. Also, the type of conditioner used with the treatment matters. Protein needs moisture to stay flexible, so a moisturizing conditioner will help keep the protein soft and silky feeling. If hair feels dry at all, then the conditioner used was not moisturizing enough and it is recommended to condition hair with a more moisturizing conditioner. The waxy-type of conditioners work best.
A close-up look at a hair shaft gives a better understanding of it's structure:
This is healthy hair -- the cuticle tightly and completely covers the hair shaft:
In damaged hair, you see places where the keratin cuticle has chipped off, exposing the cortex. Over time, the damage gets worse and worse until the hair breaks.
Protects and coats ends to prevent splitting.
Directions:
-
Mix 1/2 capful (or full cap for x-long hair) of
Pure Protein in a cup or bowl with enough of your favorite
conditioner to cover your hair (about 2 ounces, or a "palmful"). Any brand of conditioner will work, but
it’s recommend to use a moisturizing conditioner if you wish to achieve
more of a silky feeling afterward. Set mixture aside.
-
Wash your hair twice with a
clarifying shampoo to remove all buildup. The hair shaft should be squeaky
clean and completely free of any styling product/conditioner buildup or
body oils so the protein can properly adhere. After washing, towel dry
lightly to remove any dripping water.
-
Apply protein/conditioner
mixture to hair. Comb through until evenly distributed. Leave on hair for 10-30 minutes (longer is better, but don't exceed 40 minutes). Rinse with warm water when time is up. Do not wash hair again until the next
day.
- After application, blow your hair dry completely. For best results, use a brush to smooth and style hair while it is drying (to smooth down frizzies and split ends). This will not straighten hair, but styling hair immediately after the treatment will help set a temporary “memory” and make styling easier for the next 2 weeks. You can also use a straightening or curling iron to style hair once dried.
HOW OFTEN TO USE: Do not use more than once every 14 days. For extremely damaged hair, you can do a treatment once a week, but it is recommended to do this only for the first couple of weeks, then switch to the recommended twice per month.
TIPS FOR BEST RESULTS: Remember to use a clarifying shampoo as a pre-treatment. Buildup on hair will prevent the protein from penetrating. To maintain results, wash with a gentle shampoo, such as those for colored hair. And condition hair often. Waxy-type conditioners or hair masks labeled as "moisturizing" work best. If your hair starts to feel dry or stiff, you may be using too much protein or using it too often - or, just not enough moisture. Remember, less is more with this product, it is a professional strength and very potent! In the event of a “protein overload” (for example, if treatments are done too often) apply a moisture conditioner for 3-4 days in a row, or as needed until desired results. As a pre-treatment before coloring or chemical straightening/perms, apply Pure Protein 24-48 hours prior to the treatment. For those who receive keratin straightening treatments: Use this 1 week before you get your straightening treatment to help protect hair shaft from the damage caused by the super-hot irons that are used to “cure” the product. High heat will wreck your hair, and this will provide supurb protection. After a keratin straightening treatment though, wait at least 2 months before using Babyface Pure Protein or any other protein treatment.
CAUTION: Keep out of eyes. For adult use only. Keep out of reach of children and pets. Not tested on animals.
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