This vintage poster features a classic Santa Claus illustration, a style commonly associated with mid-20th-century advertising and holiday decor. Based on the vibrant colors, cheerful depiction of Santa, and the overall aesthetic, this appears to be from the 1950s to 1960s. During this era, such posters were often used for store displays, promotional materials, or seasonal home decor.
Key identifying features:
Bright, saturated colors: These were typical in the mid-century era, as advancements in printing technology allowed for more vibrant color reproduction.
Illustration style: The painterly, rosy-cheeked Santa is reminiscent of advertising art from companies like Coca-Cola, which popularized similar imagery starting in the 1930s.
Material and size: Posters of this size (34" x 24.5") were often intended for prominent display in retail windows or large-format advertising.