Vintage Bell Trading post sterling roadrunner brooch. Established in the 1930s in Albuquerque, New Mexico, Bell Trading Post was primarily known for its manufactured southwestern style jewelry that was assembled and decorated by Native Americans. These souvenir jewelry pieces were sold to tourists at their store on Rt. 66 and other tourist shops across the Southwest. The company's name changed to Sunbell Corporation in 1969, and it ceased operations in the late 1980s.