Revlon excel 5.40 New color excel by revlonissimo delivers reliable, uniform color, superior caring results and a multi-reflective shine. Capture your clients personality or reflect a passing mood by enhancing her raw beauty with chic natural shades or creating a bold statement look with edgier, trendy colors. Color 58 reliable new shades an expanded portfolio for a perfect match with revlonissimo shades offers a new, creamier texture and a pleasant fragrance. The result is beautiful, even color and smooth, silky hair that shines with a multi-reflective finish.