Dive into the world of business with "International Direct Marketing: Principles, Best Practices, Marketing Facts," a comprehensive guide by Jürgen Hesse. Published in 2007 by Springer Berlin / Heidelberg, this hardcover textbook is an essential resource for those involved in marketing management and direct marketing strategies. With 326 pages of detailed content, it's tailored for an advanced to intermediate audience, providing insights into the international aspects of direct marketing. The book's dimensions are a practical 9.3 by 6.1 inches, making it a convenient size for study sessions or to keep on your bookshelf. It's rich with illustrations that enhance the narrative and comes in English, allowing for a broad reach among professionals and educators in the field of marketing. Whether for personal enrichment or academic use, this text offers a deep exploration of the topic.