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TITLE: THE READERS DIGEST
"Articles of Lasting Interest" -- Own a piece of history, fascinating to read -- The Readers Digest captures what life was like at any given time better than any other magazine, because it is the best of all of them! -- Exclusive MORE MAGAZINES detailed content description, below! *
ISSUE DATE: April 1955; Vol. 66, No. 396
CONDITION: Size approx 6" X 9", Digest sized magazine. COMPLETE and in clean, VERY GOOD condition. (See photo)

IN THIS ISSUE:
[Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

COVER: Cherry Blossoms by C. C. Beall.
Washington's Big Brawl: Dixon-Yates by William Hard. [Interesting article, and ORIGINAL to this issue!]
The Facts about Your Weight by Frederick J. Stare.
The Jews among Us by Albert Q. Maisel. [Interesting article, and ORIGINAL to this issue!]
Britain Bounces Back by Emmet John Hughes.
The Story the Check stubs told by Saul Pett.
Rediculous waste in the armed services by W. L. White.
Super-Byway: The Country Road by Hal Borland.
How Russia hopes to win the Olympic Games by Joseph Wechsberg. [Interesting article, and ORIGINAL to this issue!]
Lo -- The Poor Octopus! by Myron Sterns.
The Lost Women of Paris and Abbe Andre Talvas by Lowell Bair.
Hows Your Empathy? by John Kord Lagemann.
Senhor Alves Reis and the Great Portugese Banknote Swindle by Frederic Sondern Jr.
The why of aches and pains by Edward and Ruth Brecher.
How to Live with a World in Turmoil by Adlai Stevenson.
Think Your Way to the Top by Bill Davidson.
Inside Egypt by John Gunther. [Interesting article, and ORIGINAL to this issue!]
Norman Vincent Peale Answers Your Questions.
Dead Men Tell Him Tales -- Dr. Wilton Krogman is a scientist to whom skeletens talk -- by Norman Carlisle.
America Through the Eyes of a Japanese War Bride by J. P. McEvoy. [Interesting article, and ORIGINAL to this issue!]
They Stand in Scotland Yard -- 75, 000 volunteer Bobbies -- by Murray Teigh Bloom.
Advertising: its Contribution to the American Way of Life by Bruce Barton. [Interesting article, and ORIGINAL to this issue!]
The Kazakhs and the Fabulous Flight to Freedom by George Kent. [Interesting article, and ORIGINAL to this issue!]
Put your best voice forward by Stephen S. Price.
Chess: They Call it a Game by Joseph Phillips.
Trapping the Tax dodger by Blake Clark.
Appomattox: Epic Surrender by Virginius Dabney.
The New Canada of the North by Wolfgang Langewiesche. [Interesting article, and ORIGINAL to this issue!]
The Controversial Lewis L. Strauss by Duncan Norton-Taylor.
Unsung Heroes of New York's worst hour of Peril -- The El Estero in 1943 -- by Stewart Sterling.
He set the church bells ringing -- George Schulmerich and his bells -- by Thomas J. Fleming.
The Most Unforgettable Character I've Ever Met by Hartzell Spence. [Interesting article, and ORIGINAL to this issue!]
Behind the scenes at a King's Funeral by Theodore Roosevelt (New Article Not Published Before).
That Wondrous Vehicle -- The Airliner -- by Frank J. Taylor.
Gertrude Lawrence as Mrs. A by Richard S. Aldrich.
Grand old Master of Modern Art -- Paul Cezanne -- by Malcolm Vaughan.
Try to Send Us MORE by Joseph Wechsberg.

[EDITOR's NOTE (Inside Front Cover, on the occasion of the FIRST Readers Digest with advertisements):]
Advertising in The Readers Digest:
EVER SINCE its first issue 34 years ago, the price of The Readers Digest has been 25 cents a $3 a year. During that long period the cost of producing the magazine, like the cost of living for all of us, has greatly increased. To continue giving its readers the same high quality of reading matter, the Digest was faced with the inevitable choice of raising the price of the magazine or accepting a limited amount of advertising.

The Editors felt that the readers themselves should make the decision. Accordingly, polls were taken of representative subscribers in all parts of the country. The results showed that 80 percent preferred that the increased production costs be met by the sale of advertising, rather than by raising the price.

The response from advertisers reflected unusual faith in The Readers Digest. Within two weeks after the decision was made, orders were re.ceived for iio pages of advertising--more than three times the number that will be published during the first year. Significantly, this total did not include any advertising of alcoholic beverages, tobacco or medical remedies. Such advertising will not in any case be accepted.

It is unnecessary to state that Digest editorial policy will remain unchanged. The same unprejudiced and uninfluenced reports of the world we live in will be found in these pages each month. Moreover, because of the additional revenue, it will now become possible for the Editors to give readers more for their money than ever before. The price of the magazine remains what it was in 1922--25 cents a copy, $3 a year. Readers will be interested in the discussion of advertising-- good and bad--and its effect on the American economy, on Page 103.


FIRST ISSUE with Advertisements: Including Douglas Aircraft, Union Carbide, Betty Crocker, JELL-O, Ford, Greyhound, Prell, Union Carbide, Kraft, Life Savers, MORE.

CHECK our other Reader's Digest listings -- we have the LARGEST stock of Reader's Digest back issues available anywhere!

Use 'Control F' to search this page. * NOTE: OUR content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date. Each listed above is of at least one page, most average 3 pages. Some are original articles. ALSO in this issue: the usual great tidbits, jokes and sidebars that Readers Digest was famous for. (PLUS there is more actual CONTENT in these vintage issues than in the current ones!) There is no better Birthday gift or Anniversary present than a copy of this marvelous vintage magazine -- it captures the time perfectly!
This description © Edward D. Peyton, MORE MAGAZINES. Any un-authorized use is strictly prohibited.
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