UOMA Beauty Say What?! Weightless Soft Matte Hydrating Foundation is a multi-award winning game-changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin's needs. This first-of-it's-kind second skin creation delivers a customized longer vibrant-matte finish with nourishing hydration. Powered by Biomimicry pigments, Say What?! Foundation "thinks like your skin" for a skin-like, blurring finish.
This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as UOMA call them, Skin Kins! UOMA's long wear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea, and hyperpigmentation