This book is a must-have for any Coca-Cola collector or enthusiast. Written by Allan Petretti and published by Krause Publications in 2001, it contains valuable information about the company's history and culture. The book is in hardcover format and weighs 4 lbs. It is written in English and illustrated by the author.

The book covers a range of topics related to antiques and collectibles, Americana, and advertising. It is not a textbook and is perfect for anyone interested in the history of Coca-Cola. Whether you're a collector or just a fan of the brand, this book is a great addition to your collection.