This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suitable for all blonde, lightened, and gray hairnatural or stylist-created, root-to-tip or balayagethis non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. Its scientifically proven to boost all blondes three times brighter compared to top purple shampoos. This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use.