What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
Author: Quinlan, Mary Lou; Chapman, Tracy; Drexler, Jen
Publication:New York : Just Ask a Woman, 2009-11-01
Binding: Trade Paperback
Edition:
Condition: Used: Very Good
Description: No Stock Photos! We photograph every item. light edge wear; An exploding number of brands depend on female customers for their bottom line. This title looks at why women hold back the information that marketers and businesses need to build successful products. The author gives her expert advice on how to uncover what women really believe and buy.
Ref#: 035728
Subject: Business
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