Grin’s natural Whitening with fluoride toothpaste delivers you a thorough, fresh, flash-those-pearly-whites clean – without the need for harsh chemicals or bleaching agents! The active ingredients; Baking Soda, Propolis, Organic Sea Salt and Sodium Monofluorophosphate (fluoride), work to restore the natural whiteness of your teeth by gently removing stains and keeping bacteria in check. * Made in New Zealand from the very best natural ingredients * The industry recommended strength of fluoride (1000 ppm) has been added to this toothpaste.  * Baking Soda helps to neutralise harmful plaque acids and polish teeth * Calcium Carbonate is a mild natural abrasive which works to polish teeth * Natural xylitol helps to prevent plaque build-up with regular brushing * NO SLS, Hydrogen peroxide, Triclosan, Parabens, artificial flavours or sweeteners * Certified Palm Oil Free