Redken Shades EQ Gloss Equalizing Conditioning Hair Color 2oz 09V PLATINUM ICE Redken Shades EQ Gloss Equalizing Conditioning Hair Color 09V brings a Platinum Ice color to your hair. Its no-ammonia, the no-lift formula won't lighten hair's natural pigment; minimizes swelling and cuticle damage. The product is a great way to illuminate the way you feel and have it come through your hair.