Paul Mitchell The Color 3VR 3oz - Violet Red Paul Mitchell The Color 3VR delivers you a uniform Violet Red color to your hair. It provides long-lasting natural-looking hair color with outstanding shine and condition. Developed with a beeswax base and other natural conditioners, it is a low ammonia, permanent or semi-permanent hair color. Paul Mitchell offers a full spectrum of inter-mixable colors, and high lift colors, and ultra toners.