Big Mac The Unauthorized Story Of McDonald's Paperback Book by Max Boas 1977

Mass production. Cheap labor. Uniform quality. Easy access. 

That's the basic formula for the terrifying success of Ray Kroc, a traveling salesman, and the McDonald's hamburger empire he started in 1954. 

Says Kroc: "I have had the satisfaction of seeing McDonald's become an American tradition. 

Such a dream could only be realized in America.'

Today, McDonald's boasts 3500 stands around the globe and employs 150,000 low-paid teen-agers who process and serve three billion hamburgers a year. 

Two billion dollars annually finds its way into McDonald's cash registers, and Ray Kroc is personally worth $450,000,000.

Book is in acceptable condition. General shelf and corner wear. A few white marks on front and back cover. Some fraying along the cover the edges. Tear in the bottom right hand of the front cover. Cover creasing. Some staining on the back cover. A solid reading copy. Please see photos for details, and let me know if you have any questions.

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