Swistar, a fashion powerhouse known to be the first watch maker in the United States to offer tungsten and ceramic watches at competitive prices, have taken over the watch industry with newly redesigned styles. Swistar watches were originally introduced to North America in 1997. At the time big brands such as Rado and Mavado offered watches with similar materials at a much higher price category and with limited availability. Swistar entered the market in 1997 with a huge selection of beautiful designs for men and ladies at very affordable prices, all the while offering the newest high-tech materials such as tungsten carbide, ceramic, sapphire, and Swarovsky. These scratch resistant materials cast in slim and attractive watch designs became an instant hit and propelled Swistar as leaders in the fashion and watch landscape.

The newly redesigned Swistar brand once again features Tungsten and Ceramic watches which are unique and one of a kind timepieces. Completely designed in house, the larger case sizes (from 40mm to 45mm), scintillating dial designs, and high-tech materials superbly combine classic styling, a flash for fashion, and a dependable long-lasting materials.

Swistar?s ?Slimtek? watch collection makes its appearance again, after 10 years, in the New Generation Swistar watches. These iconic watches still hold the title of being one of the slimmest watches available today at a mere 3.7mm slimness. They are being re-launched at an affordable price and are back by popular demand. The 1.3mm slim Swiss Made quartz movement from ETA is precise and modified for longer lasting battery life. The collection is available in stainless steel and genuine leather straps for that feather weight timepiece desired by connoisseurs and discerning collectors. The round, rectangle and tonneau-shaped cases are classic in dimension and fitted with genuine sapphire crystals.