Measures 8-11/32" X 11-1/16", 128 pp plus covers, b&w & two-toned photos &  illustrations, Volume 95, Number 4 (August 1952), published by McCall Corp. (NY).

Group 9-1933

BLUEBOOK had been amongst the first of the "pulp" magazines to have been published (starting in 1905), and over the years has attracted the talents of such well-known authors as EDGAR RICE BURROUGHS; ZANE GREY; H. RIDER HAGGARD; CLARENCE E. MULFORD; SAX ROHMER; ROBERT HEINLEIN ; MacKINLAY KANTOR; THEODORE PRATT; LUKE SHORT; GEORGE SIMENON -- and the list just goes on.  By 1952, however, the writing was on the wall for the "pulps"; and BLUEBOOK began expanding beyond their "pulp" base, attempting to attract audiences that gravitated more towards the "slicks," such as THE SATURDAY EVENING POST, COLLIERS, THE AMERICAN MERCURY and so on; but this lasted only until 1956.  By 1960, BLUEBOOK had become exclusively another of the "men's adventure magazines," until its demise in 1975.  But here's a great example of BLUEBOOK's experimentation as a 1950's "slick" magazine:

Contents:

Front Cover -- illustrated by JOHN CULLEN MURPHY

Purely Personal:  Who Wrote What In This Month's BLUEBOOK

Coming Up (Previews Of The Next Issue)

Thinking Out Loud (Editorial comments) -- written by MAXWELL HAMILTON

What Next! (Short true humorous anecdotes)

Pro And Con (Letters from readers

The Revolution Comes To Trotting! -- written by JOHNNY BLUE, illustrated by JOHN CULLEN MURPHY

Idiot -- written by WEBB B. GARRISON, illustrator unattributed

Sometimes You Lose -- written by WILLIAM HOLDER, illustrated by STAN DRAKE

Wanna Bet (Curious but true facts) -- written by JOSEPH C. STACEY

Squaw For Sale -- written by CHARLES A. ROBERTS, illustrated by HOWARD WILLIAMSON

Balcony Fall Sequel (JIMMY DOOLITTLE anecdote) -- writer unattributed

The Curse Of The Artist's Wife -- written by HORACE BAILEY BROWN, illustrated by AL TARTER

Episode In Haiti -- written by RICHARD STERN, illustrated by HERB SASLOW

Here We Go Again! -- written by AL STUMP, illustrated by JOHN CULLEN MURPHY

It Isn't True (Misunderstood information) -- written by JOHN T. DUNLAVY, illustrator unattributed

A Rosy Future For Roderick -- written by NELSON BOND, illustrated by GEORGE WITHERS
                      
Third Base Coach -- written by WILLIAM HEUMAN, illustrated by RAY QUIGLEY

Six Finger Village -- written by IB MELCHIOR, illustrator unattributed

Sport Time (Short true sports anecdotes)
                            
Delivery Boy War -- written by JOHN D. MacDONALD, illustrated by MILLER POPE

"Dere's Sad News Here" -- written by GEORGE SCULLIN, illustrated by HANK BERGER

Ever Since Eve -- written by ELSIE LEE, illustrator unattributed

Come Again, McKechnie -- written by JON CLEARY, illustrated by BOB FINK

Let's Finish The Lindbergh Case (nonfiction) -- written by CECIL CARNES

"The Rivet's Still There" (LEVI Blue Jeans) -- written by M. R. KRYTHE

North Wind Crying -- written by TOM ROAN, illustrated by CHARLES GEER

Henry, The Geepey And The Gooney -- written by JOSEPH LAWRENCE, illustrated by DAVE STONE

Once A Sucker -- written by ROBERT BLOCH, illustrated by STAN DRAKE

 Relax And Enjoy (reviews of books, records, TV & movies)

            

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