Oracle AppsWorld is a user conference held annually in San Diego where officials from the software maker promote the company's various initiatives, which include boosting integration, delivering more vertically focused business applications and creating customer advocacy programs. The conference is for business decision-makers, IT management, and line-of-business end users and is a series of session formats focused on learning, retention, and exchange of information.  With cutting edge academic research as the foundation, attendees have access to information for creating new ideas and knowledge faster, empowering them.