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➖◽◾➖◽◾◻➖◽◾◻➖◽◾➖◻◽◾ 📝📑📈🌐📜◻🔳◽◾🔲✒✏🖋🖊📕📗📘📤 ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ✒ - Item Description: " This is a cunning, masterly and hugely readable book. You’ll learn at least as much from how he writes as from what he writes about – and that’s saying a great deal. " - Jeremy Bullmore, former creative director and chairman of J Walter Thompson ◻◾◽◽◾◻ " Lindsay Camp is a dangerous man, and this is a dangerous book. Behind that charming exterior lies the revolutionary thought that words can change people, organisations and the world. Whatever next? I know, he persuaded me, but ... " - John Simmons, Author ➖◽◾➖◽◾◻➖◽◾◻➖◽◾➖◻◽◾ 📝📑📈🌐📜◻🔳◽◾🔲✒✏🖋🖊📕📗📘📤 ➖◽◾➖◽◾◻➖◽◾◻➖◽◾➖◻◽◾ 📈 - About This Product:
Can I change your mind - The Craft And Art Of Persuasive Writing, is extremely resourceful book when it comes to developing professional writing skills, it is one of the best books in terms of stepping up your literacy self expression! These days, we all need the ability to argue a case effectively in writing (not just only law/legal related, life in general). Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and as you'd expect-highly persuasive, this insightful text will change the way you think about the words you use forever. ➖◽◾➖◽◾◻➖◽◾◻➖◽◾➖◻◽◾ 📝📑📈🌐📜◻🔳◽◾🔲✒✏🖋🖊📕📗📘📤 ➖◽◾➖◽◾◻➖◽◾◻➖◽◾➖◻◽◾ 💱 - About The Author:
Lindsay Camp has been a freelance writer for over 20 years. He began his career at J Walter Thompson, one of the UK's largest advertising agencies. He has been invited three times to judge the 'Writing for Design' category in the D&AD Awards, the advertising and design industry's Oscars. He has also-uniquely-been nominated twice in one year for the silver award in this category. ➖◽◾➖◽◾◻➖◽◾◻➖◽◾➖◻◽◾ 📝📑📈🌐📜◻🔳◽◾🔲✒✏🖋🖊📕📗📘📤 ➖◽◾➖◽◾◻➖◽◾◻➖◽◾➖◻◽◾ 🗒 - Brief Summary From Chapter 1:
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So what, specifically, is it that distinguishes persuasive writing from other kinds of writing? My answer, In persuasive writing, the main purpose is to influence the way a reader thinks, feels or acts. Let’s try to pin it down further by listing a few examples of persuasive writing, as defined above, here are a few examples where persuasive writing is involved/necessary: - Your CV - Any kind of proposal or fundraising document - An email to your biggest client, tactfully pointing out that unless your invoice is settled promptly, your company might be compelled to take appropriate measures - Your performance appraisal form, explaining to your boss why you deserve a big pay rise - A social media status - Writing a book, or writing any type of reading materials in general ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖
My aim, at this stage, is just to impress upon you that you don’t need to be planning a career in advertising, marketing or PR to benefit from reading this book. The principles and skills that I am going to talk about can, to a greater or lesser extent, be applied to virtually anything you will ever need to write. Basically this book is for anyone who wants to improve strictly on their writing skills, reading this book will transform you from a horrible writter/communicator to an extremely smooth, professional and expressive writer and individual in general. This book is highly recommended to any individuals who wants to completely evolve and sky-rocket this skill. ➖◽◾➖◽◾◻➖◽◾◻➖◽◾➖◻◽◾ 📝📑📈🌐📜◻🔳◽◾🔲✒✏🖋🖊📕📗📘📤 ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ WARNING: THIS WILL TAKE YOUR WRITING SKILLS TO ANOTHER LEVEL ! ✨✨✨ ! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 📝📑📈🌐📜◻🔳◽◾🔲✒✏🖋🖊📕📗📘📤 ➖◽◾➖◽◾◻➖◽◾◻➖◽◾➖◻◽◾ |