It has a VERY destinctive LOUD bell that will ensure you to NEVER overcook your FAVORITE dish. This timer is a MUST HAVE for ANYONE cooking on ANY LEVEL, from a cooking chef to a first timer DEVELOPING a casual meal to a MASTER OF THE CRAFT making an EXOTIC dish. It's a JAGUAR in a world of TIMERS. The distinct shape makes this timer wanted by many compared to a standard BORING timer. Simple instructions to make this timer EASY TO USE! Custom designed and engineered for most GOURMET chefs. This item has a satisfaction guarantee right on the package making it unacceptable to be anything but the best timer you have ever used. Get them while you can because they are such a HOT product and they are going fast. Great gifts for family members and friends because everyone is a CHEF AT HEART!