Pink Privates is fornulated with the latest skin whitening and brightening ingredients that have beeen toshown to address the look of dark discolored intimate areas of the skin. Pink Privates is available in an air tight pump bottle for ease of application to any area, this type of packaging decreases thew chances of contamination. This product can easily be applied in the comforts of your home, application can be fairly easy and done within a few short minutes.