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Label: Kid Stuff Records – KSR 928
Format: Vinyl, 7", 33 ⅓ RPM, Reissue
Country: US
Released: 1980
Genre: Children's
Style: Story
Tracklist
A
Strawberry Shortcake Adventures In Strawberry Land
B
Strawberry Shortcake Adventures In Strawberry Land (Continued)
Distributed By – IJE Distributing, Inc.
Record Company – American Greetings Corp
Barcode and Other Identifiers
Matrix / Runout (A Side Runout): 913 KSR928A-RE 266
Matrix / Runout (B Side Runout): 913 KSR-928B 252
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FYI
History
The original design of Strawberry Shortcake and her cat Custard was done in 1977 by Muriel Fahrion during her time as a greeting card illustrator at American Greetings' Juvenile & Humorous card department. After the idea was presented to Bernie Loomis of General Mills and became a licensing entity, Fahrion designed a subsequent thirty-two characters for Those Characters From Cleveland (American Greetings' toy & licensing design division).
Cindy Moyer Patton and Janet Jones designed other later characters of the classic Strawberry Shortcake line. Lyn Edwards was the editor of the line and along with brainstorm group developed the personality profiles and the story line and philosophy. The first doll was a rag doll directed by Muriel Fahrion and created by Susan Trentel, Fahrion's sister.
The Strawberry Shortcake line of characters each had their own fruity or dessert-themed name with clothing to match, and they each had a dessert or fruit named pet. Like the Strawberry Shortcake doll, all the other characters' dolls also had hair scented to match their dessert theme. The characters lived and played in a magical world known as Strawberryland.
During the 1980s, Strawberry Shortcake became a huge fad. At the time, there were several related products, such as sticker albums, clothes, a videogame for the Atari 2600, and several other products. Several videos were made featuring the characters.
In 1991, THQ tried reviving the franchise by starting production of dolls of Strawberry Shortcake and friends, along with their pets. All of the dolls got a makeover, with new clothes, hair, and eyes. However, the success of the revival at this time is not clear.
In 2002, The franchise were revived again, this time with a revamped look done by a different designer. Also for the first time ever, a television series with new DVD and VHS (and in certain markets, Video CD) releases were made, along with many strong licensing deals. Bandai (along with KellyToy) was granted the rights to manufacturing the dolls and toys. DiC Entertainment was granted rights in producing the TV series, who sub-licensed the production of videos, DVDs and Video CDs of the series to 20th Century Fox Home Videos (who subsequently licenses the production of the video outside the US to various other licensees). For the first time in almost two decades, new videogames were launched, produced by The American Game Factory for the Nintendo GameBoy Advance and Nintendo DS. Educational CD-ROMs for the PC were also produced. The current revival is still running strong, with the most recent activity being the release of the CGI-animated feature film into the US market as well as games based on the feature film for various different gaming platforms.
In 2006, Playmates Toys picked up the rights to make strawberry Shortcake figures. The line is named "A World Of Friends". The doll Frosty Puff and her pet Freezer Pop were new to this line.
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