YELLOW CAB CHICAGO 1905 1955 COMMEMORATIVE MAGNIFYING GLASS DESK SOUVENIR TAXI


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"THINK FELLOW,

CALL A

YELLOW CH 2-6161

1905 YELLOW CAB 1955"

9cm LONG

MAGNIFYING GLASS

ADVERTISEMENT / ADVERTISING

VERY GOOD CONDITION

UNIQUE DESK TOP CURIO

MID CENTURY MODERN

TRANSPORTATION ICON

 

 

 

 

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FYI 

 

 

 

The Yellow Cab Company was a taxicab company in Chicago which was founded in 1905 by John D. Hertz.

In 1920 the Yellow Cab Manufacturing Company was formed to manufacture taxicabs.

During the 1910s and 1920s the company was involved in considerable illegal activity relating to mobsters and in particular to the Chicago Outfit. Yellow Cab was involved in a bitter rivalry with Checker Taxi at the time which led to a number of shootings, deaths and firebombings.

By 1925 the company was a subsidiary of the 'Chicago Yellow Cab Company', a public holding company with shares equally divided amongst Hertz, Parmelee and a small group of other investors. Hertz sold the Yellow Cab Manufacturing Company to General Motors in 1925. He sold his remaining interest in the Yellow Cab Company in 1929. Yellow Cab Co. (of Chicago) was bought by Morris Markin, who had established Checker Cab Manufacturing Company, with the Checker Taxi, a driver's cooperative.

In 1929 he sold his remaining share of Yellow Cab to concentrate on car rental (later Hertz Rent-a-Car which incidentally still uses a yellow logo). The sale was prompted by the violence associated with the business that culminated in 1928 in his racing stables being destroyed in a $200,000 fire in which 11 thoroughbred horses were burned.

Yellow Cab Co. was sold again in 1996 to Patton Corrigan, who in turn sold controlling interest in 2005 to Michael Levine, a third-generation taxicab operator from New York City. The Levine/Corrigan group has also purchased the Checker Taxi Affiliation in Chicago, to reunite the two companies once again. Yellow Cab Co eventually split into multiple companies across the nation bearing the Yellow Cab name.

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Chicago automobile salesman John Hertz entered the taxicab business with Walden W. Shaw in 1907 by transforming used trade-in cars into taxicabs. Hertz began painting the taxis yellow to attract the attention of would-be riders. Hertz, an Austrian native who grew up in Chicago, incorporated the Yellow Cab Co. in 1915 with a fleet of 40 taxis. By 1925, when publicly owned Yellow Cab was the largest taxi company in the world, the fleet had grown to 2,700 vehicles, most built by the Yellow Cab Manufacturing Co. During that time, the company, still controlled by Hertz, helped launch several important innovations: automatic windshield wipers, smooth-riding Firestone balloon tires, and telephone dispatching of taxis. In 1929, Hertz sold his share of Yellow Cab in order to focus on the rental car business he had purchased from fellow Chicagoan Walter L. Jacobs in 1923. The new majority owners of Yellow Cab, a partnership led by Russian-born Morris Markin, also owned Checker Taxi; its parent company, Checker Cab Manufacturing Co. of Kalamazoo, Michigan; and numerous smaller taxi companies in New York City, Minneapolis, and Pittsburgh. By 1935, the Markin partnership had turned Yellow Cab back into a privately held company and would maintain control of the company for the next seven decades. At the beginning of the 1960s, when it had about 3,000 employees and $16 million in annual revenues, Chicago Yellow Cab was formally merged into the Checker Motors Corp. During the middle and late 1990s, Yellow Cab changed hands several times and effectively ended its legal relationship with Checker. Yellow Cab eventually split into multiple companies across the nation bearing the Yellow Cab name. In Chicago, the Yellow Cab Management Co. operated a fleet of 2,000 taxis—the most in Chicago—leasing the cabs to drivers belonging to the Yellow Cab Association for about $150 a week. At the end of the century, Yellow Cab Management Co. founded the Wolley Cab Association (“yellow” spelled backwards), a bright orange fleet of 120 taxis in Chicago.

 
 

 


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