Integrated Direct Marketing: Techniques and Strategies for Success
| Product Information |
| The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness. -- Stan Rapp Chairman, Cross Rapp Associates |
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| Product Identifiers |
| Publisher |
McGraw-Hill Companies, T.H.E. |
| ISBN-10 |
0844233498 |
| ISBN-13 |
9780844233499 |
| Product ID (ePID) |
937759 |